If your website isn’t generating leads, this will tell you why
Most service businesses don’t lack traffic. They lack a clear buying decision. When visitors don’t understand the value, the next step, or how to proceed, they don’t enquire — even if they’re interested.
This diagnostic shows exactly where your website is failing to filter, qualify, or convert serious buyers — before you spend time redesigning or running campaigns.
Takes 3–5 minutes. No email sequences. No sales pitch.
Why run this diagnostic?
Identify what’s actually blocking enquiries
See whether the issue is offer definition, buyer structure, or decision friction — instead of assuming it’s traffic or marketing.
Remove guesswork
Know what needs fixing first — and what doesn’t.
Stop burning time and budget on changes that won’t move revenue.
Make better decisions
Use the score to decide whether your website needs refinement, restructuring, or a more fundamental rethink — with evidence, not opinion.
